At Softlites®, we respect the privacy of our users and are committed to protecting it. This Privacy Policy explains how we collect, use, and disclose information from you when you visit our website or make a purchase. Please read this policy carefully to understand our practices regarding your personal data.
Information We Collect
We collect both personal and non-personal information from you to provide the best shopping experience. The types of information we gather include:
- Contact information such as your name, shipping/billing address, email, and phone number when you create an account or make an order.
- Payment information such as payment card details when you make a purchase.
- Shopping activity information such as products viewed or added to your cart and purchase history.
- Web analytics information such as IP address, browser type, operating system through cookies and web beacons.
- Marketing preferences such as opt-in/opt-out consents, communication preferences, survey responses.
- Social media information such as your social media profile and activities if you connect with or contact us through social media.
- Additional personal details such as date of birth, gender, shoe size when you voluntarily provide it to access certain services.
We do not collect any sensitive personal data relating to health, race, religion, or political affiliations.
How We Use Information
We use the information gathered for the following purposes:
- Process orders and deliver products requested by you.
- Manage your account, including loyalty programs you enroll in.
- Respond to queries, feedback or complaints.
- Send periodic emails such as cart abandonment reminders, newsletters, offers if you opt-in.
- Analyze shopping behavior and trends to improve user experience and products.
- Conduct surveys, marketing campaigns and promotions.
- Prevent and detect security threats, fraud or criminal activities.
- Comply with legal and regulatory requirements.
- Share with service providers to fulfill the above purposes.
Information Disclosure
We do not disclose or share your personal information except in the following circumstances:
- With third party logistics partners to deliver orders to you.
- With payment processors and gateways to authorize payments.
- With service providers under contract who help with parts of our business operations.
- To comply with legal obligations and enforce our Terms of Service.
- In case of a merger or asset sale to continue servicing active customers.
- With your consent to share with third party apps or services you authorize.
We do not sell or rent your personal data for any commercial purposes.
Retention of Information
We retain your personal information as needed to fulfill operational purposes stated above and subject to consent requirements:
- Transaction and contact data is retained for a period required by tax and commercial laws.
- Marketing data is retained until you opt-out or withdraw consent.
- Analytics data and usage statistics are retained for as long as analytically relevant.
- Information associated with inactive accounts is anonymized or deleted in due course.
Cookies and Web Beacons
Like most websites, we use cookies and web beacons on our site. These technologies help us analyze site usage and performance, serve relevant promotions and remember your preferences.
You can control cookie settings and opt-out of tracking by adjusting your browser settings. Disabling cookies may affect your ability to access all services on our website.
Data Security
We have implemented appropriate technical, organizational and physical security measures to protect the personal information we collect and process. Some of our safeguards include:
- Encryption of payment information through SSL.
- Access controls to our databases and servers.
- Data privacy training for employees.
- Authorization process for data access.
- Regular backups, audits and penetration testing.
While we follow generally accepted standards to protect data, no method of transmission or storage is 100% secure. We request you to take adequate precautions for sharing or storing sensitive personal information.
Children’s Privacy
Our website and services are meant for adults. We do not knowingly collect personal data from children under 16 without consent from a parent or guardian. If you are a parent or guardian and believe your child has provided us information without your consent, please contact us to have the data removed.
Your Privacy Rights
You have the following rights with respect to your personal data as per applicable laws:
- Right to access, correct or delete your personal data
- Right to restriction of processing or object to processing
- Right to data portability to obtain and reuse your data
- Right to withdraw consent for processing
- Right to opt-out of marketing communications
- Right to file complaints with appropriate authorities
You can contact us to exercise these rights with a reasonable justification. We may charge a small fee to process privacy right requests that are excessive, repetitive or manifestly unfounded.
Changes to this Policy
We may occasionally update this Privacy Policy to comply with legal requirements and reflect changes in our data collection practices. If we make significant changes, we will notify you through a notice on our website prior to the changes taking effect. We encourage you to periodically review this page for the latest information on our privacy practices.
Contact Information
If you have any questions about this Privacy Policy or our data collection practices, please contact us at:
Email: [email protected]
Address: Softlites Ltd., Privacy Office, 100 Comfy Street, London, UK
We will respond to all queries in a timely manner and make our best efforts to reach a satisfactory resolution of any complaint.